Catchy public health messaging is what young people need at the moment; and a principal in America delivered just that, with this viral video.
Finally! A message tuned to its target audience. Dr. Quentin J. Lee, Alabama principal, sings a rap song about Covid to MC Hammer’s classic hit of “U Can’t Touch This.”
It’s American but it illustrates several important principles of public health communication:
1. Tuned to its audience
2. Practical, simple messages
3. Grass roots, community driven
4. Easily propagated through social media
We hope you find this video a helpful (and amusing!) resource to share with your patients.
