Dr. Lee presents Can’t Touch This Covid Parody

Catchy public health messaging is what young people need at the moment; and a principal in America delivered just that, with this viral video.

Finally! A message tuned to its target audience. Dr. Quentin J. Lee, Alabama principal, sings a rap song about Covid to MC Hammer’s classic hit of “U Can’t Touch This.”

It’s American but it illustrates several important principles of public health communication:

1. Tuned to its audience

2. Practical, simple messages

3. Grass roots, community driven

4. Easily propagated through social media

We hope you find this video a helpful (and amusing!) resource to share with your patients.