Tessa Copp

Experts / Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

I am an early career researcher in the School of Public Health at the University of Sydney. My research focuses on evidence-based healthcare in women’s reproductive health, including assisted reproductive technologies, pre-conception healthcare and overdiagnosis.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

Women's health

Clinical Articles

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

By Prof Jenny Doust, Dr Karin Hammarberg, Tessa Copp

Clinical Articles

Women's health

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

By Dr Brooke Nickel, Tessa Copp

Clinical Articles

Women's health

Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

More from this expert

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

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Save $160 when you register for a 2026 seminar today!

You're invited to attend the Women's & Children's Health Update 2026, Australia's most popular seminar for GPs and healthcare professionals. Secure your seat to a seminar in a city near you!

Final Healthed Webcast for this year!

Malnutrition and frailty in older adults - The importance of screening and early intervention

Tuesday 25th November, 7pm - 9pm AEDT

Speaker

Prof Carol Wham

Dietitian; Professor Emerita of Public Health Nutrition at Massey University, New Zealand

We invite you to our final webcast of 2025, where Prof Carol Wham will speak on frailty and malnutrition in older adults. Earn up to 4 hours CPD. RACGP & ACRRM accredited.

Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

More from this expert

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

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Discover

Healthed

Save $160 when you register for a 2026 seminar today!

You're invited to attend the Women's & Children's Health Update 2026, Australia's most popular seminar for GPs and healthcare professionals. Secure your seat to a seminar in a city near you!

Final Healthed Webcast for this year!

Malnutrition and frailty in older adults - The importance of screening and early intervention

Tuesday 25th November, 7pm - 9pm AEDT

Speaker

Prof Carol Wham

Dietitian; Professor Emerita of Public Health Nutrition at Massey University, New Zealand

We invite you to our final webcast of 2025, where Prof Carol Wham will speak on frailty and malnutrition in older adults. Earn up to 4 hours CPD. RACGP & ACRRM accredited.