Tessa Copp

Experts / Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

I am an early career researcher in the School of Public Health at the University of Sydney. My research focuses on evidence-based healthcare in women’s reproductive health, including assisted reproductive technologies, pre-conception healthcare and overdiagnosis.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

Women's health

Clinical Articles

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

By Prof Jenny Doust, Dr Karin Hammarberg, Tessa Copp

Clinical Articles

Women's health

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

By Dr Brooke Nickel, Tessa Copp

Clinical Articles

Women's health

Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

More from this expert

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

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New Brain Health Guidelines – What GPs Can Do

Tuesday 4th August, 7pm - 9pm AEST

Speaker

Scientia Prof Kaarin Anstey

Psychologist; Director, UNSW Ageing Futures Institute; ARC Laureate Fellow; Senior Principal Research Scientist, NeuRA

Scientia Prof Kaarin Anstey translates the WHO's updated 2026 dementia risk-reduction guidelines changes into concrete actions for opportunistic risk assessment and targeted advice in everyday general practice.

Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

More from this expert

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

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Discover

Healthed

Upcoming Healthed Webcast

New Brain Health Guidelines – What GPs Can Do

Tuesday 4th August, 7pm - 9pm AEST

Speaker

Scientia Prof Kaarin Anstey

Psychologist; Director, UNSW Ageing Futures Institute; ARC Laureate Fellow; Senior Principal Research Scientist, NeuRA

Scientia Prof Kaarin Anstey translates the WHO's updated 2026 dementia risk-reduction guidelines changes into concrete actions for opportunistic risk assessment and targeted advice in everyday general practice.