Tessa Copp

Experts / Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

I am an early career researcher in the School of Public Health at the University of Sydney. My research focuses on evidence-based healthcare in women’s reproductive health, including assisted reproductive technologies, pre-conception healthcare and overdiagnosis.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

Women's health

Clinical Articles

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

By Prof Jenny Doust, Dr Karin Hammarberg, Tessa Copp

Clinical Articles

Women's health

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

By Dr Brooke Nickel, Tessa Copp

Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

More from this expert

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

Get the app

Site

Company

Connect

Legal

Discover

Healthed

First Healthed Webcast for 2026

An Update on Heart Failure in Primary Care

Tuesday 3rd February, 7pm - 9pm AEDT

Speaker

Prof Andrew Sindone

Cardiologist; Director of the Heart Failure Unit and Department of Cardiac Rehabilitation, Concord Hospital

We invite you to our first webcast of 2026, where Prof Andrew Sindone will provide an update on heart failure in primary care. Earn up to 4 hours CPD. RACGP & ACRRM accredited.

Tessa Copp

NHMRC Emerging Leader Research Fellow, University of Sydney

More from this expert

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

‘Egg timer’ tests can’t reliably predict chance of conceiving or menopause timing

Many women who want to have children and are getting older worry about their fertility. The “egg timer” blood test is marketed as an empowering way to give women insights to help them plan when to have children.

Feminist narratives are being hijacked to market medical tests not backed by evidence

Corporations have used feminist language to promote their products for decades. In the 1980s, companies co-opted messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.

Get the app

Site

Company

Connect

Legal

Save time on registrations, track CPD, listen to full podcasts... sign in to your Healthed account now

Don't have an existing account? Sign up today

Sign up for a free Healthed account

Extra Details

PASSWORD RESET

Discover

Healthed

First Healthed Webcast for 2026

An Update on Heart Failure in Primary Care

Tuesday 3rd February, 7pm - 9pm AEDT

Speaker

Prof Andrew Sindone

Cardiologist; Director of the Heart Failure Unit and Department of Cardiac Rehabilitation, Concord Hospital

We invite you to our first webcast of 2026, where Prof Andrew Sindone will provide an update on heart failure in primary care. Earn up to 4 hours CPD. RACGP & ACRRM accredited.