Articles / Facial pigmentation: practical tips for diagnosis and management in GP


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Consultant Dermatologist and Medical Director at Dermatology Junction and DermScreen; Fellow of the Australasian College of Dermatologists
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Facial pigmentation is a common concern in general practice, often driven by cosmetic awareness and anxiety about progressive discolouration. While many patients present with what they believe to be “melasma”, a careful clinical approach often reveals a broader differential diagnosis.
A colour-focused, structured assessment can help GPs distinguish between common causes of facial pigmentation and initiate appropriate, pragmatic management.
As in many areas of dermatology, colour is an important diagnostic clue. Not all pigmentation is simply “brown”, and subtle variation in hue can help determine both diagnosis and treatment responsiveness.
Warm coffee-brown tones imply epidermal pigment, commonly seen in solar lentigines or epidermal melasma. Cool slate-grey or blue-grey hues, by contrast, suggest dermal pigment or contact-induced melanosis, seen in dermal melasma, pigmented contact dermatitis (Riehl’s melanosis) or Hori’s nevus in Asian skin. Recognising this distinction in colour variation early helps avoid prolonged use of topical lightening agents in conditions unlikely to respond.
In Australia, solar lentigines are extremely common on chronically sun-exposed skin and appear as discrete brown macules against a background of photodamage. Melasma, however, follows a symmetrical pattern typically across the malar cheeks, forehead or upper lip, and is strongly influenced by hormonal change and UV exposure.
In patients of Asian background or those with darker skin types, Hori’s nevus should be considered when there is bluish periorbital and malar pigmentation. Meanwhile, in patients reporting progressive, diffuse facial pigmentation, especially with a history of multiple skincare products followed by sun exposure, consider pigmented contact dermatitis, even in the absence of visible inflammation.
In facial pigmentation, a well-structured history often provides strong diagnostic clarity.
Ask specifically about:
Skincare and cosmetic use
Trigger patterns
Hormonal influences
Ethnic background
Management should begin with simplifying the skincare routine. Advise patients to stop unnecessary serums, toners and fragranced products, and instead use bland, fragrance-free, soap-free moisturisers. Sun protection is essential, with preference for mineral-based sunscreens to minimise irritation or photosensitivity.
Targeted treatment should only be introduced after potential triggers have been reduced. Hydroquinone (2–4%), kojic acid and tretinoin are the most evidence-based topical options, often compounded together into a combination therapy. These agents should be started slowly, typically a few nights a week before progressing to nightly application if tolerated. Advise patients that improvement is gradual, often taking three months before meaningful change is visible. Photographic documentation at baseline and review helps reinforce progress and improve adherence.
For deeper, dermal pigmentation, particularly melasma unresponsive to topical therapy, oral tranexamic acid can be considered. It is prescribed at 250 mg twice daily, but only after screening for protein C and S deficiency, as thrombotic risk must be excluded. Again, patients should be counselled that results take time, with at least three months of therapy recommended before reassessment.
Chemical peels provide a middle-tier intervention and are relatively accessible, usually costing around $100–200 per session, with three to six treatments spaced monthly.
Q-switched Nd:YAG and picosecond lasers are options for both epidermal and dermal pigmentation. They fragment pigment particles but require multiple sessions and substantial financial investment. While microneedling is traditionally considered a treatment for photoaging rather than pigmentation, current evidence suggests that it is improvement in the extracellular matrix and collagen remodelling that can also improve the appearance of pigmentation especially in the context of melasma.
Melasma is a clinical diagnosis and does not usually require biopsy. However, if the pigmentation is atypical, associated with erythema, scale or textural change, or if systemic features such as hair loss or mucosal involvement are present, biopsy should be considered.
Biopsy may also be appropriate in suspected pigmented contact dermatitis when pigmentation is progressive, grey in tone, arises in the context of multiple cosmetic products applied before sun exposure, and the pattern does not resemble classic melasma, particularly when the diagnosis is not clear on clinical grounds alone.
Referral to dermatology is appropriate when the diagnosis is uncertain, systemic features suggest autoimmune conditions, or when laser treatment or biopsy is being considered. It is also reasonable to seek specialist input if pigmented contact dermatitis is suspected and patch testing or histology is not readily accessible in general practice.
Dr Philip Tong is a Sydney-based dermatologist and founder of DermScreen, a telehealth platform that supports GPs with dermatology-related clinical decision making. He offers nation-wide telehealth services for medical dermatology including acne, eczema and psoriasis through his clinic Dermatology Junction.
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writer
Consultant Dermatologist and Medical Director at Dermatology Junction and DermScreen; Fellow of the Australasian College of Dermatologists



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