Joyce McSwan is a multi-award-winning clinical consultant pharmacist and educator within the field of pain management. She is the President of the Australian Pain Society, Clinical Director of the Gold Coast Primary Health Network ‘Turning Pain into Gain’ program, Managing Director of PainWISE and the Principal CPD Director of the Australian Health Professional Advisory Solutions. Her contributions in the field of persistent pain has been recognised through awards and collaborative industry partnerships with Griffith University, Bond University, Pain Australia, Australian Pain Society, the Pharmaceutical Society of Australia and the Pain Management Research Institute. She is a Fellow of the Pharmaceutical Society of Australia, and her expertise lies in innovative health pathway design, piloting and implementing value-based models of care within the primary care setting utilising mixed funding models to optimise pain management and chronic disease management.